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The purpose of print marketing materials, or marketing collateral, is to make your business more visible, raise brand recognition, and remind existing and potential customers to contact you. These materials are tangible representations of your business that consumers can see, read, and use, such as business cards, brochures, signs, letterhead, and coffee mugs.
Raise Brand Recognition
Utilize print marketing materials to display or distribute brand colors, logos and designs. Colors and designs help your customers recognize and remember your brand and products.
Presenting a brand consistently across all platforms can increase revenue by 23%. (Forbes)
Reach a Wider Audience
The types of print marketing materials can vary according to the audience. They can be passed from person to person, or left on tables, displayed in windows and noticeboards, or forwarded via email. In comparison to other types of advertising, you can reach a larger audience with a small investment.
70% of consumers say direct mail is more personal than online interactions. (Small Business Trends)
Physical items displaying your business information provide a convenient resource for your customers or clients. It makes name recognition easy with items like business cards, pens, and coffee cups. Customers won’t have to spend time and effort searching online if they don’t remember your company’s name, location, or services.
68% of U.S. consumers believe signage reflects the quality of an organization. (Mvix)
Provide Visual Information
Print marketing materials that contain photos and images can be helpful for customers who like to “see” what you offer. If you catch their attention with clear headlines and visuals, they may read descriptions in brochures or flyers that follow.
82% of consumers trust print ads most when making a purchasing decision. (Burnstein, 2017)
Promote Special Offers
Advertising special discounts or other offers through print materials can attract new customers. It is possible that customers may redeem coupons or discount codes from these materials either in person or online.
After receiving a promotional product, 52% of people will do business with the advertiser. (PPAI)
You can include phone numbers, physical addresses, and other information on your print materials in addition to advertising your business. These materials will help you showcase your products and provide detailed descriptions to help potential customers decide whether to do business with you. The result can be an increase in sales, business opportunities, and customer loyalty.
Online campaigns will be 400% more effective when combined with print marketing. (Top Media Advertising)
In today’s global marketplace, successful businesses know how to generate awareness of their brands, products or services.
Effective print materials can help potential customers form associations with color schemes, logos or phrases, particular companies or products.
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